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Splendid Industrial Leisure & Entertainments_v.3

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Monarch Airways

Project: advertising and e-commerce
Client: Monarch Airways
Agency: Milton Bayer Creative

Maintaining ones position as the UK’s premier budget airline requires a measured approach to branding and marketing.

One successful nationwide campaign highlighted the USP of more legroom, a whole 6 inches believe it or not. This gave rise to the slightly risqué copywriting in the billboard and newspaper ads.  This was a new approach for the company and although the outcome was not as edgy as the development, the audience take up on the campaign was enough to bury the server farm for a day or so. A success then.
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Image key:

01: 48 sheet
02: advert 1 in 'The Daily Mail'
03: advert 2 in 'The Daily Telegraph'

 

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